ETEC 674: Session 6- New Media and Social Media

  1. Identify three examples of a “new media”. Identify three examples of “social media”. Explain the difference between new media and social media using your examples.

New Media: E-Books, Blogs, YouTube

Social Media: Skype, Twitter, Pinterest

Traditional media includes books, television, and newspapers. Although those types of media still exist today, e-books, YouTube, and newsfeeds on social media sites such as Facebook and Twitter are quickly replacing them. The distinction between new media and social media is in the way that interactions occur. Reading an e-book, a Twitter post, or watching a YouTube video are all ways that we have one-way communication with new media types. However, when we interact with the media through comments and open two-way communication, the new media becomes a part of social media. Taking a picture with a phone is an example of new media, but posting it on a social media site and allowing others to see it and comment on it takes it to another level of interaction and communication. One example that I have seen of this different level of communication is when a customer complains about a particular company on Twitter. Prior to social media, a phone call may have been made or a letter written and the individual may or may not have received a reply. However, now by tagging the company and/or using a hash tag with the company’s name, gives everyone access to the information in the complaint. Instantly, everyone knows the story and forms an opinion. When I post a picture or video on Instagram, I instantly see people that liked it or commented on it. I would have never received so much feedback if I had taken the photo or video and had it in a frame or in a box at my house.

  1. What are some of the advantages and disadvantages of integrating newer technologies into an online class? Be sure to cover the perspectives of the instructor and the student.

Advantages of integrating new technologies in online classes include the improved interfaces and capabilities of the new technologies. They are often easier to use and are designed to make the learning experience smoother and more successful for both the instructor and the student. Another advantage is that new technologies can offer new experiences that make learning online more like the learning that takes place in face to face classes in which the instructor and the student develop a strong sense of social presence.

Disadvantages of integrating new technologies into online courses include the challenges in learning how to use the new technology for both the instructor and the student. Sometimes new technologies are forced upon instructors from their employer and they do not have buy in because they did not choose it themselves. For students, they might lose interest if the tools the instructor is using are considered outdated to them, especially if the instructor is using Facebook and less young people are using Facebook as a form of social media. As an instructor, you have to decide whether or not the new tool is worth the trouble to use and to teach others how to use it. Nowadays, students are expected to intuitively figure out new tools sometimes, but they cannot always do it on their own, so time becomes a factor.

  1. Consider each of the new media and social media examples from item 1 (you may also choose new examples if you like) in terms of their capabilities to be used as a communications tool, a collaboration tool, or a tool for sharing work/ideas/opinions. At a minimum you must identify the capabilities of each media, identify them as synchronous or asynchronous, discuss their relative richness according to Media Richness theory, discuss their potential Social Presence capabilities and compare them to other well known tools, especially those available in a common CMS.
E-Books E-books are a type of new media that is a one-way asynchronous form of communication. They are often used just as regular textbooks would be used as an information communication tool, but the cost to produce them is considerably cheaper and the process to distribute them is much easier than distributing a textbook. E-books can be loaded on to any device including cell phones, tablets, and computers. They are easy for anyone to access. The media richness is limited because e-books cannot give instant feedback or transmit cues that would be transmitted in a face-to-face setting; however, they basically do the same thing that a textbook is intended to do. Social Presence is also limited because we only have access to what the author was thinking when they wrote the e-book and not what they are currently thinking. Some e-books are very similar to the PDF files that instructors post on Blackboard.
Blogs Blogs are an asynchronous type of new media that is used to communicate the authors’ thoughts and ideas about a particular subject or field of study. They can be used to share ideas and opinions. Blogs are basically websites that can hold text, images, and videos depending on the purpose of the blog. As far as media richness, it is still a lean type of media because it does not completely mirror the face-to-face course. The level of social presence can be high depending on how the instructor uses the blog and how he or she interacts with the people who read the blog through discussions on the post. Blogs can be used in place of the discussion boards available in a CMS.
YouTube YouTube videos are a one-way asynchronous type of communication. Comments can be made, but for the most part, videos are created and posted without input from the people who watch the videos. It is a tool to share the work, ideas, and opinions of the creator. Instructors can create instructional videos and post them on YouTube to share with his or her students. Media richness is high because it can recreate some of the components of being in a face-to-face course, but it cannot recreate the interactions that would occur between the instructor and the students or between the students. I think students would feel more social presence with the instructor through videos than through a blog because they can actually see what they look like, watch their expressions, and listen to their thoughts. YouTube videos can be easily added to any CMS.
Skype Skype is a two-way synchronous type of communication through audio or through audio and video. It is used as a collaboration tool and has a high level of media richness because it is a close representation of what would happen in a regular classroom. The instructor can also use it as a communication tool if they use it to present a lecture and give students the opportunity to be engaged in the lecture. There is also a high level of social presence because it is very similar to being in a classroom environment. Blackboard has a Collaboration tool that is similar to Skype, but it seems to be more difficult to use from the experiences that I have had with it.
Twitter Twitter can be a one-way type of communication in which the author uses it to share their thoughts and ideas. It can also be a two-way asynchronous or synchronous (depending on who is logged in at a particular time) collaboration tool where people exchange ideas and work together to create new things or solve problems. The media richness and the social presence really depend on the user and how they choose to use Twitter. It would be most like a discussion board in a typical CMS and the results would vary depending on the interactions of the users.

Users can choose to use it as a professional development tool by following people that are in the forefront of their field of study. Before starting the MA Instructional Technology program at CSUSB, much of my professional development came from Twitter because I follow many people that are in the field of technology that post things that I find useful. I would also search different hash tags for more information on particular subjects.

Pinterest Pinterest is a two-way asynchronous communication tool with a low level of media richness. Although many images are shared, it is difficult to recreate the experience in the same room. The level of social presence is also low because although people communicate by sending pins and by commenting on pins, it often feels like you are interacting with the site more than with one another. I can’t think of a similar tool in Blackboard or another CMS.

Pinterest is another tool that I use for my own professional development, but I don’t necessarily find it as resourceful as Twitter. I feel that there is less communication with Pinterest because anyone can pin a picture that you think is interesting, but it isn’t always clear what the purpose of the picture/link is. However, that doesn’t stop me from being a speedy pinner because I don’t want to forget any cool ideas..

  1. Locate three high quality examples for the use of new media/social media in online learning. These examples may be existing courses, how-to discussions on a website or even in a journal article or book. Discuss each of these examples in turn. How much of the discussion is hype and how much is potentially useful?



Twitter- #edtech

Blog Post on Technology Tools

Pinterest Pin-

Pinterest Pin Source- http/

Steven Anderson has a blog about the Web 2.0 classroom. His posts are full of great ideas and tools for teachers. I have been following him on Twitter for several years now and I could read all his posts for days and days. Although, I have taken a break from my online professional development while I’ve been working on my degree. He hosts edchats on particular subjects each week and they are also very informative. His blogs live up to the hype.

I use Pinterest to pin ideas on education and technology, but I still think that Twitter is a better professional development tool for teachers. I think it lives up to the hype and that is my excuse for being on Pinterest often. Twitter is great as a tool to gather information, but as a user, I struggled to have my students and parents follow my account. I started posting in 2010 and many students were not able to use Twitter to its full capacity. I’m not sure if it was because of the hype or because they just did not want to use Twitter as a tool.

  1. Choose one of the examples from item for and develop a method for using a new media/social media in a class you would design and/or teach. The method you develop should identify the tool, the reasons the tool you choose is most appropriate, a process for guiding the use of the tool, a sense of the scope of the use (length of time, amount of use), what kinds of interactions (student-content, student-instructor, student-student) the method is intended to foster and how the product or use would be graded/evaluated.
Tool Twitter
Reasons for Tool To discuss ideas with students and to share information and ideas by using hash tags
Process for guiding the use of the tool I would create a screencast using QuickTime to show students how to navigate through posts and how to choose one. They would also learn how to access
What interactions? Student-content: students can respond to questions about what they have been learning in class

Student-instructor: teachers can share important information including learning resources and important dates

Student-student: students can have discussions with a group and use hash tags to keep track of their conversations.

Scope Students would use Twitter daily to respond to my questions as a check for understanding and to work together in groups. They would use Twitter all year long.
Evaluation I would be able to view each student’s Twitter feed and give him or her grades based on their responses to the discussion questions.


  1. Hi Griselda,

    I like the idea you want to use twitter as the media for the class, in some aspects, I have the same idea as yours, twitter is a friendly platform. Students can use it very well, and also for instructors. It is a very open and powerful tool.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s